NEWS FLASH!!! YouTube is Now the Number 2 Search Engine...
People are no longer just searching for information on Google, Yahoo, and Bing... No, they're going direct to YouTube for their search queries.
Did you know that most of the work Avenstar does these days comes from providing online SEO marketing? But where we really shine is Video SEO. Why? Simple. There is far less marketing competition for your dollars on sites like YouTube and Vimeo vs. Google ,Yahoo or Bing. Your marketing dollars go significantly farther and the effectiveness is nothing short of revolutionary.
But video is more than a phenomenon - that's an understatement. Did you know that every minute YouTube users upload another 20 hours of video, and every day YouTube streams 100 million videos? Yikes!
Yet when it comes to using online video content to help bolster a website's search engine rankings and drive more traffic to it, most company's have little idea how to do this effectively, despite the fact that according to a recent Forrester Research study, videos are 53 times more likely to generate a first-page ranking than traditional SEO techniques.
Take this little experiment we recently conducted... We developed this little marketing video (below) for our own Avenstar business and posted it to YouTube. Within a few days this video showed up in the number 1 position for Video SEO Boulder - which is where our offices are located in Colorado. We also came up close to the top position for Video SEO Denver. But here's the cool part - we also came up in the number 1 position on the first page in Google Videos! Granted we do know video SEO techniques quite well... but wow!
Not convinced yet? Here's another example just a few days old (at the time of this update). We recently were commissioned to do some Video SEO Marketing services for a company called A Spice of Life in Boulder Colorado. Within ONE DAY this video showed up in the number 1 position for "Boulder Catering Services" - which is where their offices are located in Colorado. We also came up close to the top position for "Denver Catering Services". But here's the cool part (again!) - they also came up in the number 1 position on the first page in Google Videos! Wow Wow Wow!
Take a look...
Who's on first? Getting your website or blog to have page 1 on Google search listings is nothing short of impossible these days. There are millions of new sites vying for page 1 listings - EVERY DAY. But getting page 1 or even the coveted first listing on page 1 for a YouTube search is much much easier if you know what you are doing. And with YouTube now being the number 2 search engine, a huge proportion of searches are conducted on YouTube and people are looking for your products or services. With the right kind of video SEO campaign, you can leap-frog your competitors and better support your customer base in one fell swoop.
Social Media is a perfect fit for Video SEO. By embedding videos in your facebook and Twitter media, your company message is instantly catapulted out to the masses. Google (and the other search engines) are now tracking social media - which affects page rankings.
Contextual Content.... So, you may be thinking, sure video is great but Google can't read video content. Not so fast skippy, YouTube now provides the ability to add "captioned" text to all uploaded video content. By adding the fully transcribed and optimized text to each video, each video is loaded with beautiful Metadata - which is SEO information ready to be spidered by all the search engines.
Creativity is a big part of any marketing campaign. Getting the attention of your customer is what it's all about. Video does this much better than text. And because Avenstar is also a film and video boutique - your content will be nothing short of stellar.
But How can YouTube compete with Google? Well, just remember one thing... Google actually owns YouTube. Your high-ranking videos on YouTube will subsequently be high-ranking on Google videos and often just as high for standard search enquiries. This needs to be repeated: according to a recent Forrester Research study, videos are 53 times more likely to generate a first-page ranking than traditional SEO techniques.
Contact Us Now - Our business has grown over 70% in just the last few months - let us help you grow yours as well.
No matter what kind of video you want, the professionals at Avenstar can handle it. We have the expertise to deliver a high definition, film-like video that will not only look great, it will captivate your intended audience in a way that no other marketing tool can.
Avenstar is a marketing and video boutique based in Boulder Colorado. We specialize in producing beautiful "film" like video at an affordable price. Also, we are online SEO marketing experts to boot. We are currently supporting clients all over the country and happily provide references if interested. Feel free to call us or email us with questions 800 478-1214 / info@avenstar.net
For more information how Avenstar can create a winning Video for your business send us an email through the Contact Us page.